ALTEREGO: PROFESSIONAL CARE. INSPIRED BY NATURE.

Where professional performance meets Italian elegance. Designed for bold transformations and subtle refinements alike, this range empowers stylists to create with confidence, precision, and care.

From high-lift blondes to rich, dimensional tones, the colour line delivers vibrant, long-lasting results with exceptional shine and condition. Paired with their advanced bleach formulas, you’ll achieve clean, controlled lifts while preserving the integrity of every strand.

  • AWARD WINNING

    Haircare Retailer of the Year 2024-2025 Best Haircare Tools Supplier 2025
    Best Salon Supplier 2024

  • BUILT FOR STYLISTS

    Backed by real-world experience, every product is carefully chosen for quality, performance, and reliability—so you can work smarter, not harder.

  • SERVICE WITH A HEART

    We’re with you every step of the way—offering easy, reliable service and support you can count on. From quick ordering to tools that actually make your day easier, we’ve got your back.

1 3

HAPPY CUSTOMERS IS ALL WE WANT

Customers rate us 4.7/5 based on 302 reviews.

Let customers speak for us

from 302 reviews
Won’t use anything else!

Best hair up pins I’ve ever used, so strong and reliable and they hide in the hair really well

sheree thompson
Best hairdryer ever

Light in weight, easy & great to use

Maureen Klugman

ECOHEADS Shower Head X

Susan Kennedy
Scissors

Very happy with my purchase thank you

Sean Combrink
Good combe

Good combe, nice colour, sturdy, feels good to hold, very expensive though.

Tracey Sutcliffe
Lovely comb

Lovely comb, very expensive, but nice colour and nice size...XxxX

Tracey Sutcliffe
Great brush

Been trying to get this brush for ages , have used Olivia garden brushes for a couple of years , but so wanted my favourite size in pink . Great brush , would recommend

Julie Tredgett
Alter calories very

Alter calories very good

Riza Aydemir
10 minutes calories very quick and perfect

10 minutes calories very quick and perfect results

Riza Aydemir
Is lifted well but not too much if you want to

Is lifted well but not too much if you want to let one or two tone you're gonna be lifting up this is perfect very gentle doesn't make damage

Riza Aydemir
It is colour is low ammoniac very gentle very

It is colour is low ammoniac very gentle very good pigments and perfect result

Riza Aydemir

AlterEgo Techno Fruit Color - 100 ml

Krasimira Kostova

Great thank u

Dionne
Alteregi 10 munit colour

Very high quality products
Only 10 minutes fix it grey and color
Result in perfect is good pigments

Riza Aydemir
Lovely

Nice colour perfect stailng

Anna Wolczyk

HOW CAN I CONTACT YOU?

Please contact us on 01282 930026 or email customerservice@prostyling.co.uk if you have any questions or queries.

HOW DO I USE A DISCOUNT CODE?

Once you proceed to check out, you will be able to add a discount code into the designated box.

HOW LONG DOES DELIVERY TAKE?

If ordering in the UK, you can choose from Express Shipping which is 1-3 days or Standard Delivery which is 3-5 days.

For International orders delivery is tracked and approximately 7-15 days.

WHAT IF I’VE ORDERED INCORRECTLY?

If you have placed an order for the wrong item, please contact us asap via email to customerservice@prostyling.co.uk

DO YOU SHIP NEXT DAY?

If you require next day shipping then please give us a quick call on 01282 930026 and we will try our best to help you out.