Collection: ALTEREGO: PROFESSIONAL CARE. INSPIRED BY NATURE.
Where professional performance meets Italian elegance. Designed for bold transformations and subtle refinements alike, this range empowers stylists to create with confidence, precision, and care.
From high-lift blondes to rich, dimensional tones, the colour line delivers vibrant, long-lasting results with exceptional shine and condition. Paired with their advanced bleach formulas, you’ll achieve clean, controlled lifts while preserving the integrity of every strand.
-
AlterEgo Fast 10 Colour
Regular price £10.19 GBPRegular priceUnit price / per -
AlterEgo HI-T Security Heat Protection Spray 300ml
5.0 / 5.0
(1) 1 total reviews
Regular price £12.90 GBPRegular priceUnit price / per -
AlterEgo Techno Fruit Color - 100 ml
Regular price £9.60 GBPRegular priceUnit price / per -
AlterEgo Coactivator Cream 20 Vol 1000ml
Regular price £7.20 GBPRegular priceUnit price / per -
AlterEgo Techno Fruit Color - 100 ml (Naturals)
Regular price £9.60 GBPRegular priceUnit price / per -
AlterEgo Coactivator Cream 30 Vol 1000ml
Regular price £7.20 GBPRegular priceUnit price / per -
AlterEgo ChromEgo Anti-Yellow Conditioner
Regular price From £4.99 GBPRegular priceUnit price / per -
AlterEgo ChromEgo Anti-Yellow Shampoo
5.0 / 5.0
(1) 1 total reviews
Regular price From £4.99 GBPRegular priceUnit price / per -
AlterEgo Coactivator Cream 10 Vol 1000ml
Regular price £7.20 GBPRegular priceUnit price / per -
AlterEgo BlondEgo Gentle Protective Lightener
Regular price From £6.60 GBPRegular priceUnit price / per -
AlterEgo BlondEgo Ultra 9 Lightener
Regular price From £6.60 GBPRegular priceUnit price / per -
AlterEgo Voluxious Hair Spray 500ml
Regular price £9.40 GBPRegular priceUnit price / per -
AlterEgo BlondEgo Pure Light Blue Powder
Regular price From £6.60 GBPRegular priceUnit price / per -
AlterEgo BlondEgo Pure Toner No Lift 60ml
Regular price £9.90 GBPRegular priceUnit price / per -
AlterEgo Eco Hairspray 320ml
Regular price £12.25 GBPRegular priceUnit price / per -
AlterEgo Spray It On Hairspray
Regular price From £9.90 GBPRegular priceUnit price / per -
AlterEgo BlondEgo Pure Toner 60ml
Regular price £9.90 GBPRegular priceUnit price / per -
AlterEgo Coactivator Emulsion 5 Vol 1000ml
Regular price £7.20 GBPRegular priceUnit price / per -
AlterEgo Hasty Too Voluxious Hair Mouse 250ml
Regular price £9.40 GBPRegular priceUnit price / per -
AlterEgo Coactivator Cream 40 Vol 1000ml
Regular price £7.20 GBPRegular priceUnit price / per
-
AWARD WINNING
Haircare Retailer of the Year 2024-2025 Best Haircare Tools Supplier 2025
Best Salon Supplier 2024 -
BUILT FOR STYLISTS
Backed by real-world experience, every product is carefully chosen for quality, performance, and reliability—so you can work smarter, not harder.
-
SERVICE WITH A HEART
We’re with you every step of the way—offering easy, reliable service and support you can count on. From quick ordering to tools that actually make your day easier, we’ve got your back.